Sony Reports $1 Billion Loss

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tk1989

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Sony reports $1 billion loss
Sony Corporation has reported that it made a loss of JPY 98.9 billion (USD 1.04 billion) in the financial year to the end of March 31, 2009.

During the preceding twelve months the company's revenue dropped by 12.9 per cent to JPY 7.73 trillion (USD 81.0 billion), with the company blaming "factors including the slowdown of the global economy, the appreciation of the yen and the decline in the Japanese stock market."

The Game segment saw the biggest decrease in sales year-on-year, down 18 per cent to JPY 1.05 trillion (USD 10.7 billion), with the currency fluctuation and decrease in unit sales of the PlayStation 2 cited.

However, the segment's operating loss more than halved to JPY 58.5 billion (USD 597 million) by thanks to reductions in the cost of manufacturing PlayStation 3 hardware, along with increased PS3 software sales.

In total the company sold just over 10 million PS3 consoles, up around 10 per cent on the previous year, and just over 14 million PlayStation Portable handhelds, also slightly up year-on-year, while just fewer than 8 million PS2s were sold.

On the software side only the PS3 recorded an increase year-on-year, with 103.7 million units sold in fiscal 2008, up 45.8 million on fiscal 2007. However, the PSP's software sales fell by around 10 per cent to 50.3 million units.

The company also noted that Game segment inventory stood at JPY 145.5 billion (USD 1.49 million) at the end of the fiscal period, a decrease of 19.9 per cent compared to the previous year and a decrease of 26.7 per cent compared to the end of the calendar year 2008.

Specific fourth quarter figures included revenue down by 22 per cent to JPY 1.52 billion (USD 15.5 billion) over the previous year's numbers, with the financial release noting that the Yen was 12.6 per cent more expensive versus the Dollar and 29.8 per cent more expensive versus the Euro for this year's results.

Sony was downbeat for the the year ahead, predicting a further 6 per cent slow down in revenues, although restructuring plans should lead to some savings and a reduction to the company's operating loss - although net losses are expected to climb to JPY 120 billion (USD 1.26 billion) for the next financial year.

The company's stock fell by 6.8 per cent to JPY 2400 (USD 25.1) at the close of the Tokyo Stock Exchange today.

Link: http://www.gamesindustry.biz/articles/sony-reports-USD1-billion-loss

What you guys think? The fact that they made such a loss amazes me, and the fact that they are going to have an increased net loss for the next year is also a massive shock for me!
 

Magugag

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I'm not a fanboy or anything, but Sony's been making some mistakes with their PS3 and it doesn't surprise me that they've sustained such a loss because of it. I don't know what happened to them. Last generation, the PS2 was my hands-down favorite system too. I doubt Sony will be crushed in this console war, but it sucks that they're not doing so well right now.

I'm preparing for Sony lovers to kick my ass for this, but I just hope that this means more PS3 exclusives come out for the 360. Come on Infamous...
 

tk1989

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Kiutu said:
How is it a shock?
$1 Billion is a lot of money! And considering all the lay offs they have had, the closed departments, the price cutting, and the fact that their predicted net loss is going to increase.... Sony must've been a really really uneconomical company
 

S.H.A.R.P.

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Even if I don't own any console, I think the PS3 is way cooler than the Xbox. It would be a shame if the PS would die. Strange though, since that machine is wayyy overpriced. You would've thought they made some money out of it.
 

Sir Ollie

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S.H.A.R.P. said:
Even if I don't own any console, I think the PS3 is way cooler than the Xbox. It would be a shame if the PS would die. Strange though, since that machine is wayyy overpriced. You would've thought they made some money out of it.
You think so but Sony are losing money with each console they sale, I'm guessing there making abit of money on the PSN.

Off topic

Intel got fined $1.45 billion the other day and its 4% of their revenue
 

Doug

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tk1989 said:
Kiutu said:
How is it a shock?
$1 Billion is a lot of money! And considering all the lay offs they have had, the closed departments, the price cutting, and the fact that their predicted net loss is going to increase.... Sony must've been a really really uneconomical company
Well, the PS3 is a loss on every console sold (as is the XBox but Microsoft do seem to be turning it around now). I doubt Sony will shut down the PS3 division unless profits drop more.
 

Magugag

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Come on Infamous for the 360, come on!

Sorry, I'm getting greedy... I swore I'd be happy with just FFXIII, but damn that game got good reviews and looks like a blast.
 

tk1989

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Ollie596 said:
S.H.A.R.P. said:
Even if I don't own any console, I think the PS3 is way cooler than the Xbox. It would be a shame if the PS would die. Strange though, since that machine is wayyy overpriced. You would've thought they made some money out of it.
You think so but Sony are losing money with each console they sale, I'm guessing there making abit of money on the PSN.

Off topic

Intel got fined $1.45 billion the other day and its 4% of their earnings
They were fined 4% of their revenue, not their Net Income. I don't know how much Intel actually made in profits for the financial year last year, so i cant comment on whether they made a loss or not with the inclusion of the fine, but I know that they did not have a net loss as big as $1 Billion, im pretty sure of that.
 

McClaud

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tk1989 said:
The company also noted that Game segment inventory stood at JPY 145.5 billion (USD 1.49 million) at the end of the fiscal period, a decrease of 19.9 per cent compared to the previous year and a decrease of 26.7 per cent compared to the end of the calendar year 2008.
Well, that isn't good news. What it says is that the value of their inventory actually fell. What it cost to make is actually larger than what it is worth. Now, if the PS3 and PSP were doing well enough, they could decrease the value of both systems without losing more money (good for the gamers). But the fact is that the present market isn't willing to buy even with an indication of reduced costs (which means there could be a decrease in cost of the systems). It means that people aren't motivated to buy a PS3 or PSP over any other console or handheld in the market. This devalues the system, which forces Sony to seek other ways to make money out of their system. And no price drop or upgraded system is feasable for a long time until they can balance out the inventory value.

Ollie596 said:
You think so but Sony are losing money with each console they sale, I'm guessing there making abit of money on the PSN.
They will be soon enough. The operating cost of PSN servers has risen but the income from the service has not. So eventually, Sony will have to either charge a subscription fee or drop the PSN. Chances are, the subscription service will be in place by year's end ,so they'll be able to sustain the PSN (which is a key component to keeping the PS3 competitive in the market).
 

Lord Krunk

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This wasn't a surprise; the sony guys just aren't doing well this generation, mainly due to terrible marketing decisions and their own stubbornness.
 

Zac_Dai

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You know Sony don't just make playstations guys.

I reckon they are losing more money in their TV and Sound System markets as well, also Blu-ray sales havent been stellar either.
 

manicfoot

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Its quite strange. Sony fixed a lot of things they did wrong last generation (hardware compatibility, not sharing development tools etc) and are doing worse because of it. It seems like Sony are going the way of Sega which makes my head explode from an overdose of irony.
 

LowFatLoki

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madbird-valiant said:
I am surprised that they are surprised.
I'm suprised that you're suprised that they're suprised
had to :p

ANYWAY. It's sony, they'll make the money back eventully. Maybe..