I know exactly what you mean. I've been trying to push the "games are art" argument for ages. thankfully most of my closest friends appreciate games as an artform but theres always a mob of MW2: "campaign is for pussies" plebs who are giving gaming a bad name.
dont get me wrong i realise that in most fps games the multiplayer aspect is a massive addition and improvement to the game (the Halos for instance which i enjoy immensely in both single and multiplayer modes)but the campaign is where the artistic direction of a game should really come into its own and if some people aren't prepared to give campaign a good try (by which i mean not skipping every cutscene) then its their loss and theres nothing we can do.
dont get me wrong i realise that in most fps games the multiplayer aspect is a massive addition and improvement to the game (the Halos for instance which i enjoy immensely in both single and multiplayer modes)but the campaign is where the artistic direction of a game should really come into its own and if some people aren't prepared to give campaign a good try (by which i mean not skipping every cutscene) then its their loss and theres nothing we can do.