She basically set a trap for trolls from the video game board on 4chan knowing that they would lash out with misogynistic rage. This would create controversy and generate traffic and many feminists who wouldn't have donated, donated in order to show their support. In addition to this many male gamers where guilt tripped into donating, because they wanted to prove that not all male gamers where sexist. I don't believe that anywhere near the majority, or even half of the funds will go to her project, because she's rich enough to afford all 3 consoles, and already had a nice camera and studio to film it in. What could she use the funds for? It's more likely that she pocketed it. Also, her ideology is kind of bad and think this video explains why better than I can.
http://www.youtube.com/watch?v=p6gLmcS3-NI&sns=em
http://www.youtube.com/watch?v=p6gLmcS3-NI&sns=em