What I find amazing is that people still perceive developers and publishers as evil corporations whose purpose in their lives is to make as much money as possible. I think in order to understand why the games industry would attempt to combat used sales brings us to the start of developing a game.
Picture this scenario: starting off a new game idea as a developer, it'll probably take around 2-3 years to finish development. This is even better if you're completely new because then it means you have absolutely zero income. Those 2-3 years where you have to live off what a publisher has invested into you, and you need to make that much to break even (although that doesn't impress any publisher, you need much more than that).
That development time is where you realise that every physical copy is like your life blood; if you lost a sale, thats another blow towards your chance of breaking even or making a profit. It is also seen as a blow towards potential advancements (sequels, new IPs, licensing another engine and so on) A used sale is viewed like a lost sale because no money goes to either party who made the game and instead goes to the retailer. Think whatever you want about that, but both the developer and publisher would've definitely needed that money. Piracy is viewed the same way regardless of whether someone d/l'd Kane and Lynch 2 just to see how bad it was.
So EA comes up with a system, a survival tool known as Project Ten Dollar, which means that new customers are rewarded, or in most player's perspectives, used customers are punished, and considering that developing games is often a very long famine with little to no water for 2 years, can you not see why they are trying to fight that?
People seem to be bewildered at such a choice, when actually this is fucking common sense to come up with a system that helps them survive the long famine, to get something even out of consumers who buy used games. It's almost like everyone has gotten too used to the luxury of Valve's marketing strategy and forgotten that both the developers and publishers are a business first and fun makers second because they need to survive in order to make fun games.
And to those who argue that new games are too expensive and so you buy used, I can't help but imagine this feels more tailored to you because not only to you get the game cheaper, you get the choice of contributing to the companies; to pay for the DLC that is normally free for those who buy new. You pay less and can still contribute, so what exactly is the problem here? You gonna 'boycott and pirate it in the name of fairness'? Is it that the game industry was the first to come up with an alternative/back up method to making a profit?
Picture this scenario: starting off a new game idea as a developer, it'll probably take around 2-3 years to finish development. This is even better if you're completely new because then it means you have absolutely zero income. Those 2-3 years where you have to live off what a publisher has invested into you, and you need to make that much to break even (although that doesn't impress any publisher, you need much more than that).
That development time is where you realise that every physical copy is like your life blood; if you lost a sale, thats another blow towards your chance of breaking even or making a profit. It is also seen as a blow towards potential advancements (sequels, new IPs, licensing another engine and so on) A used sale is viewed like a lost sale because no money goes to either party who made the game and instead goes to the retailer. Think whatever you want about that, but both the developer and publisher would've definitely needed that money. Piracy is viewed the same way regardless of whether someone d/l'd Kane and Lynch 2 just to see how bad it was.
So EA comes up with a system, a survival tool known as Project Ten Dollar, which means that new customers are rewarded, or in most player's perspectives, used customers are punished, and considering that developing games is often a very long famine with little to no water for 2 years, can you not see why they are trying to fight that?
People seem to be bewildered at such a choice, when actually this is fucking common sense to come up with a system that helps them survive the long famine, to get something even out of consumers who buy used games. It's almost like everyone has gotten too used to the luxury of Valve's marketing strategy and forgotten that both the developers and publishers are a business first and fun makers second because they need to survive in order to make fun games.
And to those who argue that new games are too expensive and so you buy used, I can't help but imagine this feels more tailored to you because not only to you get the game cheaper, you get the choice of contributing to the companies; to pay for the DLC that is normally free for those who buy new. You pay less and can still contribute, so what exactly is the problem here? You gonna 'boycott and pirate it in the name of fairness'? Is it that the game industry was the first to come up with an alternative/back up method to making a profit?