Akihiko said:
Personally I think it's stupid. They were using CG's in the advertisement. The only difference in the 360 version is that they were compressed to fit on the disk. They just used the uncompressed versions on the advert, as you would.
Not how it works, mate.
I would be JUST AS BAD if they took the uncompressed video directly from Square-Enix and fobbed it as a cutscene from the game.
And compression has a HUGE effect on video quality. If the data is not there, then the detail cannot be there as well. One of the biggest cons in HD video at the moment is to fob off resolutions like 720p and 1080p as "HD" even though the bitrate is barley higher than standard definition.
Keeping the bitrate and quality of algorithm the same, 480p and 720p will appear to have the same quality with both upscaled to 1080p. Xbox 360 is forced to use very low bitrate for the MANY HD-cutscenes in FFXIII. Bitrate is the key and 360's DVD's just can't hold enough.
Also the advert didn't JUST show pre-rendered cutscenes but also live-rendered cutscenes and also actual gameplay footage... all from the PS3 version. The ad-standards agency found the difference to be significant.
But who cares, it was a crap game anyway.
What is more telling is how sloppy Microsoft are to have done this or allowed an ad agency to do this... I mean this just inevitably lead to the official "360 sucks by comparison" and "we caught you trying to cover it up in a really lame way".
I still worry how much Xbox 360's development negatively affected the development of FFXIII, the 3-disc structure forcing the game to be more linear... I don't know about that at least.