You now own EA.

[I am Harbinger]

Simple, for the next ten years, no sequals, tie-ins, or remakes. Everyone has to come up with at least one new idea, or they're out on their ass. No restrictions on premise, budget or time for development, as long as the idea is something they actually want to work on, they're golden.

Also, I'd sell all the sports video-game rights, or at least stop pushing all my money at them. I think we've gone far enough, when, during press releases, they like to talk about how they rendered the sweat on some athelietes butt-crack. They have too much money if they've got enough to waste it on shit like that. Also, make Bioware it's own company again, with full production and financial support, of course. Oh, and maybe try and force the Mojang guys to take some of my money too. I'd love to see what they could do with it.

 

[AD-Stu]

Step 1: dive headlong into their swimming pool filled with money and paddle around for a bit, Scrooge McDuck style (c'mon, they totally have one of those, right?!?)

Step 2: *shrugs*

Step 3: PROFIT!

Seriously though, I don't even have the first clue where I'd start. This isn't going to be a popular answer, but I'd probably take a look at all the different development stuidos they own and look at either culling or outsourcing some of the underperforming ones. Yes that means some previously-great studios might get axed, but the word "previously" is there for a reason...

I think I'd definitely look at implementing focus-group testing towards the end of the game development cycle too, especially for high-profile titles, and horrible though this will sound I'd start beating developers around the head if they ignore the feedback that comes from these sessions. Once upon a time I'd have assumed that EA already did this, but the whole ME3-ending debacle convinced me that they obviously don't. Those who say this practice will undermine games as an artform can bite me because 1: I'm the boss of EA and I don't care, and 2: it's standard practice in the world of film, and we still call movies art.

 

[J Tyran]

I would ride around in a stretch Humvee laughing about all the nerds on forum crying about some dev EA shut down 10 years ago drinking the tears from finest cut crystal champagne flutes.

Otherwise I would leave the business run as usual.