You said McDonald's is charging an extra 99 cents for cheese? For a standard cheeseburger? A single slice of (probably sub-standard) cheese, for just shy of a dollar? THAT is robbery.
A cheese-less burger is like cheese-less pizza: Still plenty of flavor and plenty filling, but it's just not the full experience.
Metaphors aside, it now looks like the content is in the disc already. I'll admit I haven't read the whole story, but I'm pretty sure we're now in a situation where we are paying to unlock the content we've already paid for by buying the disc.
Going back to the cheeseburger metaphor, it's like buying a cheeseburger, getting a burger and the cheese separate, and then having to pay more to put the cheese on the burger.
At first, I canceled my ME3 pre-order (middle of February at the time) because it looked like Bioware was being a bunch of dicks. Then I re-pre-ordered ME3 about a week before it released, because it looked like they were just a subject of bad publicity/marketing/unpleasable fanbase, and in the end, I really really really want to play it. Now, after my checking account has been charged and the game is on its way out here (Afghanistan, remember), I learn that Bioware is more than a bunch of dicks, they're more like a bunch of unwashed anuses.
Now, my only question is whether I should use a restrained "stay classy, Bioware," or if I should be more open about how I feel, and say "fuck you and everything you stand for, Bioware."