It's interesting to see how many of the posters are being, let's be honest, a tad condescending. Basically saying "What is teh big deal? Why should race matter?" etc., etc.
Truth of the matter is that race, or ethnicity, does matter. I don't whine about it precisely because of light handed responses this article seems to be getting, but even you guys do have a point.
There was an article, I believe it was in Destructoid, that pointed towards the overabundance of white protagonists with short brown hair and stubble. Just think about that.
It's quite simple yet that one single thing points towards a wide cultural divide in our society.
There is an expectation of achievment for the majority of the population, and then there's another for the minority. Unless there is a concise, directed cultural effort from both, the minorities will be swept aside. But I don't think it is so much as the majority trying to be insensitive more than the simple fact that its output swamps all available channels and the minority is still struggling with other things to put more of a concerted, directed effort.
Also, it can always be summarized as the following: If people of color want to be equally represented then, at the very same time they are creating social conscience, they should start making the games themselves.
But, who is making the games? Nerds, geeks, techies, or in short, very educated people.
What is the nerd, geek, techie stereotype?
Where are the mexicans, inidigenous, black guys, mixed, etc. Don't believe me? Watch a sitcom named Big Bang Theory that represents and pokes fun at its subject matter. But, hey, at least they've got an indian guy, right?
Again, proactivity within minorities is paramount, but the majority should take steps to facilitate the opening of the channels. That's it.