I trust analysts no further than I can throw the internet. There is no reason to believe that the popularity in the CoD series won't decline. This FPS is big now, and CoD definitely wasn't always the top. And it can't stay there. The company will keep releasing them until the market is too saturated by games that are identical to other games, even within the same genre (we see this with Modern Warfare and so on). Business Analysts can only analyze the present. They don't deal with the past, and they are completely incapable of deciding how the market will change.
The most likely outcome is a few more successful CoD's, then someone will come along, do what they do, but better and infuse the equation with a new element. That will be the new king and in 5-7 years these same analysts will be saying this about some other franchise.
Though, I do have to say, while I believe what I'm saying, I could be wrong. I have a biased opinion about CoD at this point because I played every game in the series in it's entirety up until I found CoD: Blops unable to hold my interest for an entire play through of the campaign. The campaigns up until the were pretty much fantastic. The campaign sucked hard on Blops. And the multiplayer was no different than previous games. They added a funky ingame currency then declared it as some sort of customization.....
So, clearly I'm not a fan of the series at this point. But other such series that have seen decline, as well as the entire genre associated with them, would be the Grand Theft Auto series, the Doom series declined heavily after the release of the Doom3. Halo has seen a decline, to the point where Reach, whch was a truly incredible game, garnered less attention just because it was "another Halo" game.
The most likely outcome is a few more successful CoD's, then someone will come along, do what they do, but better and infuse the equation with a new element. That will be the new king and in 5-7 years these same analysts will be saying this about some other franchise.
Though, I do have to say, while I believe what I'm saying, I could be wrong. I have a biased opinion about CoD at this point because I played every game in the series in it's entirety up until I found CoD: Blops unable to hold my interest for an entire play through of the campaign. The campaigns up until the were pretty much fantastic. The campaign sucked hard on Blops. And the multiplayer was no different than previous games. They added a funky ingame currency then declared it as some sort of customization.....
So, clearly I'm not a fan of the series at this point. But other such series that have seen decline, as well as the entire genre associated with them, would be the Grand Theft Auto series, the Doom series declined heavily after the release of the Doom3. Halo has seen a decline, to the point where Reach, whch was a truly incredible game, garnered less attention just because it was "another Halo" game.