EA marketing at its finest or worst I'm not sure it.

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synobal

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Jun 8, 2011
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I really dunno how I feel about what I just watched and I have to question the sanity of who ever designed this monstrosity of marketing.
 

Chimpzy_v1legacy

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Jun 21, 2009
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Ok, I laughed. Mostly because I had no idea what the fuck I was watching and the only response my brain could come up with was laughing out of sheer confusion at something so stupidly over the top, though some bits I thought kind of funny.

What I actually like the most about this is that in a 3:30 long commercial for Madden '15 you learn pretty much nothing about the game itself except "it's this years American football game". Then again, knowing EA and its sports franchises, there just might not be anything there to sell the game beyond that, nor is there actually any need to.
 

DoPo

"You're not cleared for that."
Jan 30, 2012
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Hero in a half shell said:
Did they just stop trying at 1:42 or what?
I'm actually interested to know which part made it seem like there was trying involved at all. I think Yoda was right: "Do, or do not, there is no try". Because it most certainly seemed like there wasn't.
 

leberkaese

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May 16, 2014
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I see. US tries to overtrump Japan in sillines and craziness in commercials?
If that's really what you try you're on the right track.

Captcha: Over the top. Too true
 

Andy Shandy

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Jun 7, 2010
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I love the advert. It's stupid, it's explosive, it's competitive, it's OTT. It's everything I would want to see in an American Football game.

Not sure why people are making such a fuss about it. I think it's perfect for what it's advertising.
 

Elijin

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Feb 15, 2009
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Can I assume a whole bunch of those people were NFL players? Im going to, because it makes sense to me, given the handful of actors I did recognise.


Actually pretty engaging as an attention grabbing hook. I dont care for Madden, but I wanted to sit through the whole thing, knowing it was a Madden ad.
 

Happiness Assassin

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Oct 11, 2012
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That is one of the greatest commercials I have seen come out of the west in a long time... No I have not checked my sanity at the door, but these people surely have. It is dumb, over the top, and completely devoid of anything tying it to reality, which by default beats most commercials, as they usually try to sell you of something by saying something along the lines of "This could be you." This doesn't have that, it has neither the patience nor the rational to sit down and win you over by lying. It just is.

Also, EA marketing will never be worse than this:


Unless of course they were to literally say "Fuck you, buy this game."
 

Zhukov

The Laughing Arsehole
Dec 29, 2009
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That guy with the big beard looks familiar.

Also, yellow lipstick is an abomination that must be purged.
 

Z of the Na'vi

Born with one kidney.
Apr 27, 2009
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Zhukov said:
That guy with the big beard looks familiar.
I thought he looked familiar too, so I looked it up on a hunch. I was right, it's the main dude from Epic Meal Time:


[sub][sub]Mmmm...Oreos...[/sub][/sub]

I really have nothing to say about the EA ad. It was trying too hard, if you ask me.
 

Maximum Bert

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Feb 3, 2013
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Thought it was pretty good marketing a bit long maybe but its crazy enough to get you involved and most importantly it dosent focus on the game just showing a few brief clips but focuses on building hype for the sport which they have a game for.

I was expecting them to keep all gameplay out of the advert (if they were smart) and I wasnt to dissapointed. Theres not a lot to say about the game really basically its what you have played before for years so the smart thing would be to not focus on the game but make it a fun and interesting advert that has your game attached in some way and thats what they did so although I despise EA I thought it was a good advert and I wish more were like it.
 

Elijin

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Zhukov said:
That guy with the big beard looks familiar.

Also, yellow lipstick is an abomination that must be purged.
He's the Epic Meal Time guy. Also the principal from VGHS.
 

Windcaler

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Nov 7, 2010
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I couldnt watch past 1:19, the stupid was to much for me. Anyway what little I watched makes me suspect that this commercial is just trying to paint the players in a similar light as extreme sports fans. I mean really those people are freaking crazy as is this advertisement
 

Clowndoe

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Aug 6, 2012
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That was dumb. I mean, how could a guy working in an office afford a house like that?
 

Wasted

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Maximum Bert said:
Thought it was pretty good marketing a bit long maybe but its crazy enough to get you involved and most importantly it dosent focus on the game just showing a few brief clips but focuses on building hype for the sport which they have a game for.
I agree. I thought it was great ad it is definitely the most memorable thing relating to Madden for me. I could care less about the franchise, but I'll remember this so I give kudos to the advertising department.

Then again, it is Madden and it has mainstream celebrities in it so being the internet you are supposed to hate it with a searing passion.
 

Kricketz

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Apr 25, 2014
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The bits with Kevin Hart singing and slapping Dave Franco had me rolling. Then at the end when Kevin's staring at Dave.

"Dave...Dave...Dave...I'ma pay for the car..." Haha.

Also when Damien Lillard drove off with Dave's girl, XD.


The rest of it felt kind of forced. Trying too hard to be over the top. Like that chick singing in the pool. That part wasn't funny.
 

shintakie10

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Sep 3, 2008
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That was...I mean...that was the single most amazing thing ever. Dave Franco getting slapped. Dave Franco getting tackled. The weird ass lyrics. The look on Kevin Hart's face when Franco starts rapping.

"Hey Dave...Dave. Im gonna pay for the car."

"Yo Dave your house is on fire."

"LET IT BURN!"

Lol! It wont make me buy Madden, but god damn was it fun to watch.