If not directly, then aimed at the immature teenage boy inside all men that chuckle in their head every time they hear the word "masticate" or any other word that sounds perverse. It's a deliberate attempt to play towards each genders' insecurities: of their appearance, of what their life is like, who they're with.dogstile said:
It's why some women will pay $12 to spend an hour and half "being" Katherine Heigl as she transforms from depressed, overworked, and romantically unsatisfied "you" into someone who's life is awesome.
And also why some men will pay $12 to spend an hour and a half "being" James McAvoy as he goes from boring, out of shape and stuck in middle management hell ("you") only turn into an awesome super assassin who makes out with Angelina Jolie.