The OP had it right.
Gears of War anything.
Only game I ever hated and actually TRIED to like it, but it's still an UBER fail and the only reason people like it is to say "ooo, look how manly I am! BLOOD GORE BLOOD, BIG MEN, MORE BLOOD!!!"
Sadly enough, I know some people will post below me will agree with my quote saying that "duh, that's what makes the game awesome". Just sad, sad, sad...
(I'd also say Ass-assin's Creed, but I've never played it, and didn't even want to buy it when my uncle tried to sell it to me for $10. I just don't get it...)