I do not believe that for a single second. The second link you posted refers to women having influence, which I totally can understand if they couple are married, but women do not control the checkbook in most households. The woman might happen to buy it, but pretty much any big purchase is discussed by both the husband and wife first. NPR can say what they want, but those of us who don't work at a uber-liberal news outlet know better.yeah_so_no said:Noooooooooooooo~~ comment~.paypuh said:Not every guy with a muscle car is trying to compensate, it's just that most guys who need to compensate happen to have one. It ruins it for those of us who like muscle cars because they are fast and look cool.yeah_so_no said:Easy Bake Ovens are awesome, yo. I loved mine as a kid. But Barbie sucks.
As for Food Network, I dunno because I've never watched it, but some of my friends love it. And my mom likes Oprah. And since when is MTV marketed women?
I could ask the same thing and ask why some things aimed for guys suck--like, monster truck rallies, I'm-compensating muscle cars, and Maxim.
Wouldn't know, haven't watched MTV in about ten years.paypuh said:As far as the MTV thing goes, no self respecting guy would willingly watch the reality drivel they feel so obligated to air. Sorry if you happen to like it, but it's bad television. With shows named "A Shot At Love" and "Girls Next Door", it's very apparent MTV is geared towards women. Even before they stopped playing music videos, it was as well, but that is mainly attributed to the fact that more women buy albums than men. It would be stupid for a company not to market their product to the people who buy it the most.
As for "it would be stupid for a company not to market their product to the people who buy it the most," well, women account for 80% or household purchases [http://www.npr.org/templates/story/story.php?storyId=6423213] and 65% of car purchases and 80-90% of big purchases [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/11/24/MTKTTD8AB.DTL], yet most advertising is geared towards men, and things that are marketed towards women, as this post shows, are ridiculed. Riddle me that.
Plus, I think it's a commonly known circumstance that women like to shop (usually clothes and shoes), so it's entirely feasible that they also spend most of the money. I didn't read anything in the article about the return rate for those items though. I'm sure it's pretty high.
But this thread isn't about things marketed towards women in general. It's about the type of marketing, which in the case of young girls, is usually pretty pink crap parents tend to buy their daughter because they think anything else will turn her into a lesbian.