BENZOOKA said:
There's this large dose of feel-good hormones pouring in when you kiss, especially if there are feelings involved. I'd dare to say there's something inherently wrong with the person or their doing it wrong, if one does not enjoy kissing.
^This. That said, few things should be noted:
- Not everyone kisses the same way or likes to kiss the same way. I was with a few what I'd call 'biters' and I can tell you, it's definitely not for everyone. Most people however, will adapt over time and not start too heavily with something specific like that, but rather try it and gauge the partner's reaction. I'd say not being able to adapt is a big part of what makes a bad kisser (and can turn a good one into a bad one if someone's not into what they're doing)
- The idea of the act itself might also repulse some people, but I'd say this is unnatural after a certain age (explain kissing to a kid, see if they like the idea - this goes away with time), like germophobia.
- The emotions play a large part in enjoying a kiss. I went out with one girl for a short while who I liked at first, but then realised I had little to no chemistry with. The kissing was ok in itself, but as there were no real emotions involved, it wasn't really doing it for me (and I can see how someone would view kissing in such a relationship to be "meh" as the OP's friends do). On the other hand, my first kiss with one of the girls I liked was awesome due to emotions involved, even though we just jumped into it like wild monkeys instead of going slow and adapting as I said above.
TLDR version, kissing usually gets better with time - as you learn what your partner does and doesn't like and vice versa. It's also a billion times better when feelings are involved and without it, I can see how someone would find it underwhelming. Considering the OP seems to be talking from the position of someone in high school, the latter is likely the issue.
. Or at a party and you manage to hook up with a girl, that isn't drunk mind you. 
