Meh, old news.
It's just that, in our society, a man being sexualized (in any media) is never goning to be hammered on like a skimpy woman. Hell, just recently we had this whole outburst of the feminist community because of some women posing in their underwear on a billboard for Sloggi (brand of underpants).
In the same year, you could find billboards of men riding BUTT-NAKED on some bikes to promote the movie 'De Helaasheid Der Dingen'. Not a single negative comment to be heard. But hey, that's hypocrisy for ya.
Gears of War is a bit of a strange game to choose for your argument, though. Howsabout naked chest Dante from Devil May Cry 3, Nathan 'mr. Perfect' Drake from Uncharted or every freakin' protagonist from the Final Fantasy series...
It's just that, in our society, a man being sexualized (in any media) is never goning to be hammered on like a skimpy woman. Hell, just recently we had this whole outburst of the feminist community because of some women posing in their underwear on a billboard for Sloggi (brand of underpants).
In the same year, you could find billboards of men riding BUTT-NAKED on some bikes to promote the movie 'De Helaasheid Der Dingen'. Not a single negative comment to be heard. But hey, that's hypocrisy for ya.
Gears of War is a bit of a strange game to choose for your argument, though. Howsabout naked chest Dante from Devil May Cry 3, Nathan 'mr. Perfect' Drake from Uncharted or every freakin' protagonist from the Final Fantasy series...