Kapol said:
Chibz said:
Timmibal said:
Name me one other industry where the owners of the IP actively have to develop ways to prevent their own products from being used by other companies to compete with the legitimate sale of their product.
Go ahead, I'll wait.
Lots of industries have a used market. From cars to movies to books. Actually, I buy my games used from the exact same source that I buy my used films. The used book store is right down the street. It's just that most industries ADAPTED to their used market. Game publishers seemingly didn't. And if they don't, they deserve to be annihilated.
I've always hated this comparison. "Other business have used markets, so why would it have such a large impact on games?" That seems to be the general idea. Let me ask you something, how well do you think automotive manufacturers are doing right now? With so many people losing jobs over recent years because these companies are losing a lot of money, I don't think that's the best place to compare it to. I know because my father actually lost a job he'd had for more 30 years because of how bad the auto industry was. Auto manufacturers are losing a lot of money, and that's closing a lot of places down. It's especially bad in the state I live in, Michigan, which had been such a big part of the auto industry.
-snip-
As for the 'used movies/books/etc,' they don't really have anything even close to Gamestop. There is no single company completely focused on selling used movies, books, or any other media I can think of. There are some more local sorts of stores, or smaller chains, but nothing even close to the widespread influence of the used game market. That's not even going into the fact that Gamestop has a monopoly over the used video game market in the US. It's largest opponant, GameCrazy (which I liked much better) was put out of business long ago now. But that's going away from the subject a bit.
First, Gamestop does NOT have a monopoly. People need to quit saying that. There are tons of used games outlets in the US. Hell, I can undercut
their prices on ebay with the games I buy and don't want anymore. PLus, by only offering games at only 5 bucks less than a new copy, they are actually discouraging used games sales. You are gonna pay 5 that bucks in taxes.
Second, Comparing used games to movies and books is perfectly acceptable. The way the creators are paid is similar, distribution is similar, and risks are similar. Libraries alone should be putting authors and publishers out of business as you don't even have to buy the book by this logic. Additionally, almost all book stores have a "used books" section. Movies cost twice as much as games to make and only have a few months before it goes to $1 theaters and DvDs to recoup that cost. However, according to the logic that many people are using in the used games debate, no one EVER goes to the theater to see a movie twice. I have paid 80 bucks for the first Uncharted. I bought it new and later traded it in to help me buy GTA4 (which I couldn't do if I didn't get 20 bucks off due to the trade in) Then I later bought it back for ~$25. By trading in it helped me support 2 titles instead of only 1. Now, whoever bought my copy of Uncharted chipped in with me to support GTA4 - they just don't get a say in who we supported because they got no say in my transaction and we vote with our dollars. I got 2 games when I could only afford 1.5, and voted with my dollars twice. He got a game for 5 bucks cheaper when he had the money for 1 game. (And we don't know what his budget was.) As much as I love Naughty Dog, I bought from them already and I had options. Had I not traded in Uncharted, there honestly is a good chance I would never have gotten GTA4 because I didn't even care for it much. So Rockstar benefited from additional support in this scenario thanks to the used game market.
Plus, DVDs and books require much less of an investment for a new copy. For a new DVD or Blu Ray, you may pay $25 or so tops (for a movie, it can be quite a bit more for TV shows, though it normally isn't too much more), and less then that for a book. You may save a bit on a used copy, a few dollars, but is the risk of getting a bad copy and having to return it for a new one worth a couple of dollars of savings? To many, it isn't. Plus, the movie industry and the book industry aren't doing so well either. Movies make most of their income on theaters for big-budget productions and TV shows have TV to make some money back. Books are suffering from lack of people reading more then anything, though digital distribution is making it a bit easier on them I think.
What? The movie industry is booming right now and setting records - just like the gaming industry. The top 10 grossing movies of all time consist of quite a bit that were released in the last few years, including Avatar which cost 300 million to make. A "triple A" movie with a "low budget" is between $60-80 million. The most expensive game production cost to date was 50 million. Yet Avatar's ticket sale $10 and the DvD sold for $20. ($15 on release week.) So why exactly are games $60? Because they know we will pay it. Game companies would sell more games and put a hurt on the profit margin in used games by lower the cost of a new game. As I said, the lower the price point, the larger you potential market. But they don't want to and instead are going to try and wipe out the used game market. It's a bluff or a dumb strategy but the rewards are greater if they manage to pull it off, and some people are buying into their bullcrap.
My point is that it seems a bit silly to compare what the game industry is going through with juggernauts like Gamestop taking a lot of their profit to other industries when each industry is unique. And even if they weren't, most of the examples people point aren't are suffering industries as well. So that makes your argument good... how?
The gaming industry isn't suffering as bad as the opposing side is offering. Black Ops made more money than Avatar and it cost a tiny fraction of the price and that doesn't include the map packs. WoW and Farmville are unrivaled in the entertainment industry. Most AAA titles pull in a good profit. most 'AA' do as well. The gaming industry has many ways it could combat used games but it would rather just put a nix on it as it is more in their favor that way and until that happens they have to "ham up" the "woe is me" card to get as many people on their side as they can. Saleswise, this is the best strategy to use as it is "justifying their pricepoint" and should always be attempted before combating the market with a price drop, especially of this magnitude.
If I wanted to sell you, say a watch (that I cost me $5) for 40 bucks and you knew somewhere you could get the same watch for $5 less than my asking price, my best strategy is to try and SELL you on the fact that this watch is better than that watch. Not offer it to you for $25-30 right away despite that is still profit for me. I could do this a multitude of ways. First, I would try to convince you it is not the same watch. I could say this watch is the newer model and has more features. (Pre-order bonuses) If you still say no, I could say that the other watch will cost you more money in the long run and offer a warranty. (Project 10 dollar) If you still say no, I could play off your morals and demonize the other salesman and say he had stolen the watch from me earlier that week but I can't prove it so I can't call the cops on him because he also forged a receipt. ("Used games are piracy" publicity) If you still say no, I can continue to try and justify my position and the longer I do - the better. In the long run I always have the option to offer you the same watch for $30 bucks or even $10 really and cut out all possibility for the other guy to really offer his deal and have it be worth his time. (Which isn't worth doing honestly.) But most people will jump on board at at $20-30 if you r justification didn't work. But the price drop is the last think you should do as that is what a salesman does.
Salesmen rarely talk people into buying what they normally wouldn't. They make people spend as much as they can for a product. That is why it is commission based usually, a lot of times the higher the price, the more the salesman gets paid. A good salesman doesn't waste time trying to "sale ice to Eskimos" he sales ice to Mexicans and milks every dime he can out of it.
New games are the ice and we are all the Mexicans and they are trying to hold firm on their original price point because this isn't a sale where you can tell this person one thing and that person another. This is collective and that is much trickier. Some of us are harder sales than others because we smell bullshit and as much as some people think they are good at it, work in sales and you will know most people buy into it. That's why politics are rooted in it. That's why companies like EA have large marketing departments and spend tons of money on it.