A game I want day-one. I care not for twinkets, I dislike DLC generally, the only 1 I liked was Lair of the Shadow Broker, which happened to be better than the normal game. ME3, Batman: Arkham City, Skyrim, the games I'll be in the fetal position rocking back and forth until I get them.
A cheaper price and maybe a scenario that you could only get if you got a prordered version of the game, and not DLC, I mean an actual level in built in the game. I really don't like DLC.
OT: If I like the game I'll pre-order it. However goodies always give me an extra want to get the game. For instance, I was planning on pre-ordering Assassins Creed Revelations, however I wasn't planning on paying an extra £30 to get the goodies. But, I did and I feel great about it.
Since it dosn't cost any extra to preorder things, usually when I know it's going to be a first day purchase.......and incentives like extra characters and what-not influence it too.
A game I actually want or a game in a series that I already have at least two installments of with almost triple digit hours sunk into and am emotionally attatched with the characters. (on that note I currently have four pre-orders. Darksiders 2, The Darkness 2, Batman Arkham City fall into the first catagory, and Assassin's Creed Revelations falls into both)
The Mass Effect 3 colletor's edition has me drooling and counting my money.
I didn't bother with the ME2 edition...so I'll say it's the possibility that the artbook has some of my favorite characters in it ie, the VS.
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