Take a promising movie property and license it out to Sega (Working in conjunction with a prominent shovelware company), then have it designed by committee and demoed for parents groups, changing it so that it meets their specifications. All in preparation to meet a release date that's 8 months away.
Make it entirely motion controlled for the Wii, Kinect and Move, plus don't bother to make different versions of the game for the Wii and the other two consoles, just make one version with Wii-grade graphics. Make all in-game dialogue text, save for generic soundbites, which are to be performed by non-English speaking voice actors. Give the player one save slot and no auto save, saving only at easily missed checkpoints. Be sure to get an E for Everyone rating, plus make the game 3D exclusive, but don't advertise it as such.
Make it subscription based, but make the online consist only of lame versus modes and minigames, and use a Wii Friend Code style system to play online. Release it with plenty of bugs and glitches, then patch it with day one DLC that has to be paid for.
Make it a third person platformer, give it slippery controls, significant lag, and of course some RPG elements with the in-game shop based entirely around microtransactions, and of course include one upgradeable item that must be fully upgraded to complete the game, so that players can't tough out the game without upgrades. Be sure to fill the game with unnecessary, obvious, poorly written, and unskippable exposition. When cutscenes are necessary, use those half-assed comic book style sequences, preferrably drawn by a terrible artist.
Then laugh gleefully and eat a puppy, you bastard.