Microsoft refers to core audience as "Sweaty thirty year olds in Metallica t-shirts"

[Lullabye]

Well, Microsoft has obviously never sampled there own damn products. If they did, they'd know most of the 'core' players of their consoles are 12 year old boys that have an extreme dislike for 'fags' and 'noobs'.

 

[Megacherv]

Well, personally I wear Mario shirts, but still.

You! It's you they hate the most!

Keep it up!

I'd also mae a witty comment about not getting Move because our Wii still works, but you can't get Time Crisis on a Wii (unless you mod the bejesus out of it)

 

[Ossum]

He's so out of touch. First of all, we live in our mom's basements so the cold air from the AC goes down there and it's always cool. Second, with Wii Fit and Kinect and such, we're all healthy. Third, nobody listens to Metallica, not since our parents' generation, and besides, their anti-piracy diatribes put us all off anyway.

So really we're dry-foreheaded, thin gamers wearing tshirts from cool bands.

 

[Karathos]

People are way too touchy. Would all of you getting angry/annoyed just strap on a preverbial pair? Newsflash - people sometimes say stupid things to you. This is the kind of stuff you teach toddlers in kindergarden.

 

[Snarky Username]

I'm not succumbing to this. Honestly people, don't react. It's what they want.

Why would they want their core audience to be pissed at them?

I don't know, but I'm reminded by the famous phrase, "any media attention is good media attention." Or something like that.

That phrase is wrong. I highly doubt that getting your core audience pissed at you will get them to buy more of your stuff. There's a difference between trolling and just being retarded.

You've got to understand that there's far more profit for Microsoft in the casual games industry than sticking to the core. Cracking a joke at the expense of your fans and customers isn't much to them if it makes people willing to fork out money for that shit.

I realize that, but "hardcore gamers," by which I mean people who buy Halo instead of Wii have been fueling Microsoft for years. What the man insinuated is that if you're not a casual gamer and if you aren't interested in Kinect, you're probably a sweaty 30 year old wearing a Metallica t-shirt. Once the novelty wears off in a couple years or if the Kinect isn't the big hit they hope it will be, their casual audience wont want it, so their basically insulting their past and probably future fanbase. I'm not insulted, but I'm astounded that they would use such bad business tactics.

 

[Vaccine]

You people are all tools every single one of you. Get off of the Microsoft Hate-Bandwagon.

You SHOULD read this as a compliment. The line reads defying the stigma that THE PUBLIC applies to you, not Microsoft. Unless you are arguing that you are indeed a fat sweaty 30 something metallica t shirt wearing ingrate and are some how being offended by this.

Look at the context.
"Gaming's not just for sweaty thirty year olds in Metallica t-shirts"

Lemme break it down for you.
If it read "Gaming's just for sweaty thirty year olds in Metallica t-shirts" I wouldn't be posting this. And your hatemachine would be right. But there is some strong Keywordage in there known as the word NOT.

So, yes, please continue to hate microsoft on baseless internet hatemachine tactics and CONTINUE to define the stigma that in fact you all are sweaty thirty year olds in Metallica t-shirts.

Look for the meaning behind what they said. It has nothing to do with people being what they said(that's just an extreamist stereotype, most "gamers" are fairly normal), it's more so people are pissed at the fact Microsoft has little respect for people that should be there core customer base, try replacing the words "Gaming's not just for sweaty thirty year olds in Metallica t-shirts," with "Gaming's not just for people who take the industry seriously", the players that have been there for years and stuck with the industry.
The man who the lottery does not throw out the ticket(us).

 

[rabidmidget]

Isn't it marketing 101 not to insult your main demographic?

I know they're trying to reach a different audience here, but really?

 

[TheDrunkNinja]

This is why I don't own an X-box.

Well, let me clarify: I won't buy shit from a barely legal, near-monopoly company that prefers to think of their consumers as herds of sheep, easily duped into giving them even more of their money.

 

[DeepComet5581]

Brilliant timing Microsoft. With Halo: Reach out in just over a week, you insult your customers like that.

That's like giving one of your friends £10 only for them to call you a prick.

I think Pre-Orders for Fable 3 just went down...

 

[Lightslei]

Isn't it marketing 101 not to insult your main demographic?

I know they're trying to reach a different audience here, but really?

They're not insulting them, people are reacting to fast and blindly down the hate tunnel to see how they actually phrased it, and people here are making my head hurt.


As for the intro to marketing, yes Chapter 4 in my textbook IIRC.

 

[Doclector]

Yeah, I wish I had a game full of those guys. Instead it's ten year olds with Justin Bieber Hoodies. Dammit.

 

[Nwabudike Morgan]

that prefers to think of their consumers as herds of sheep, easily duped into giving them even more of their money.

You just described, like, every company.

 

[TheDrunkNinja]

You people are all tools every single one of you. Get off of the Microsoft Hate-Bandwagon.

You SHOULD read this as a compliment. The line reads defying the stigma that THE PUBLIC applies to you, not Microsoft. Unless you are arguing that you are indeed a fat sweaty 30 something metallica t shirt wearing ingrate and are some how being offended by this.

Look at the context.
"Gaming's not just for sweaty thirty year olds in Metallica t-shirts"

Lemme break it down for you.
If it read "Gaming's just for sweaty thirty year olds in Metallica t-shirts" I wouldn't be posting this. And your hatemachine would be right. But there is some strong Keywordage in there known as the word NOT.

So, yes, please continue to hate microsoft on baseless internet hatemachine tactics and CONTINUE to define the stigma that in fact you all are sweaty thirty year olds in Metallica t-shirts.

You do realize that by saying that, they are, in fact, insulting everyone who disagrees the company's new direction. They are, in fact, saying that the millions that voice their disapproval fall under the category of the "sweaty thirty-year-olds in Metallica t-shirts" stereotype. It is an unnecessary, baseless insult (like, say, calling everyone that opposes your opinion a bunch of tools) to a huge chunk of their consumers, making your argument completely void.

 

[RanD00M]

I might be sweaty and wearing a Metallica T-shirt. But damnit, I AM NOT THIRTY! I'm only 16.

 

[Vicarious Vangaurd]

Really it doesn't matter what this man said. The sweaty 30 year olds are still going to keep buying stuff from them. And really, gaming is for more than just 30 year old hambeasts, it's for everyone!

 

[Nwabudike Morgan]

Microsoft is only going to support Kinect from now on. Gears 3 is canceled. That guy with the stubble and the Bono glasses made Kinect because he hates you and loves those horrible evil CASUALS.