You know, this could be why I get annihilated most of the time when our little circle of friends has a session in, say, Blazblue or Marvel vs Capcom or whatever. While what could possibly be the best of us all around generally plays to learn (a fact I'm having much trouble getting him to understand), the rest of us - specifically me and only one other - play to win, and don't concern ourselves with learning so much. To me and the other friend, learning is an inevitable by-product of the situation on hand: "huh, that didn't work", "oh, I never thought of trying that one", "ah, so that's how that works".
That said, I'm pretty hopeless, at least when it comes to fighters (save Soul Calibur, but only because I'm the only one of us who sits down and tries to analyze that game). I'm still kinda getting over that fact, and I get frustrated with myself when things don't work out like I think they should: "Wtf? I know I'm better than this!" is a phrase you may often hear from me during one of my many, many slump runs.
But that's what's fun to me, playing to win, or at the very least being able to keep up. Sure, I'm successful some times and not so most other times, but like I just said, if I can at least keep up, I'm having fun, and, ultimately, happy.