Kahunaburger said:
This argument doesn't work, because if someone is discussing issue X, they are not obligated to also discuss issue Y.
For instance, if I am discussing why the book Eragon is terrible, it doesn't make any sense for you to jump down my throat with "but the movie Eragon is also terrible, and you are a bad person for not discussing how much the movie sucks, too!" Likewise, it makes no sense to get mad at people discussing sexism against women because they do not also discuss sexism against men.
It's not that it's not discussed, it's that many of the people who do discuss sexism against women will either outright deny that sexism against men exists, or pretend that it doesn't. Plus, yes, a book and a movie are two different things, two different media, often where one is better than the other. However, let's just say someone was talking to you about the movie Eragon and how horrible the bad guys in it were, how one dimensional the villain was, going on and on and on and on and on about it, initially off and on for 150 months or so, then constantly, almost non-stop for the past 50 months, not letting you get a word in edgewise about any other Eragon topic, such as the book, or the graphics in the movie, or even how bad the good guys or the princess were. Obviously, that person is not obligated to discuss the issue of the good guys in the same movie, but it would be nice if they at least pretended that the good guys being one dimensional is an issue too. Replace Eragon with sexism, and months with years, and that's about the sum of that half of the argument.
The OP's point in bringing the whole thing up is not to jump down people's throats for not bringing it up, but to point out an issue in the same topic that no one talks about, and quite frankly, that feminists do sometimes jump down your throat for bringing up. And he brings it up because, yes, even though in legal/civil disputes over sexism you don't have to address sexism against women and men at the same time, it is nice to address sexism against men at least once when the whole point seems to be "equality" rather than "superiority." Furthermore, he's also pointing out that perhaps the deeper issue here is not sexism in the portrayal of characters, but sexism in the target audience.
Now that that's done... @Jangles. I agree with the main point that the existence of musclebound and chisel-jawed men alongside unsafely proportioned women seems to indicate that marketing is more a problem than simple sexism. I vote that games should include at least several titles where the characters are the female-ideal for each (male and female characters alike), several titles where the characters are the human-ideal, and a lot more titles where the characters are normal, especially in games where its supposed to somewhat mimic real life (as I stare at Fable and half-shake the hand of Fallout). Honestly, making the characters white, or male, or attractive, or muscular because the designer wants us to relate with and listen to the characters almost makes it seem like the designer thinks we wouldn't listen to Samuel L. Jackson, Maggie Thatcher, our grandparents (who I doubt are attractive to you), or Stephen Hawking. And if its about role-models or heroic ideals rather than listening to or relating to... Samuel L. Jackson, Maggie Thatcher, our grandparents (most of us,) and Stephen Hawking are proof that we can be mature enough to know those qualities are not intrinsically linked to one's appearance. You want anymore proof of that, checkout Badass of the Week. There's proof enough that heroic qualities are found in all walks of life.